Before getting to the Instagram marketing tips, have a look at the reasons that make it essential for businesses to leverage Instagram marketing in 2022.
Since its introduction, Instagram has become one of the top social media channels worldwide, with over 2 billion users (account).
According to Statista, of these 2 billion users, the daily users of Instagram spend at least 30 minutes on the platform.
Moreover, the stats show that users are uploading over 500 million stories and over 100 million photos and videos.
Long answer short, Instagram is not just a video or photo-sharing platform but one of the top marketing channels for small businesses.
So, if you are still not using Instagram marketing strategies in 2022, you’re losing a huge potential to grow your business.
That said, below are the best Instagram marketing tips that’ll help you grow your business or brand on the best social media platform to grow a business.
3 Amazing Instagram Marketing Tips for Business Growth
Being a business owner, you must showcase your business where potential customers and prospects spend their time regularly.
Keeping that in mind, create a business account on Instagram. If you already have it, ignore this and head directly to Instagram marketing tips 2022.
#1. Optimize Your Account
The first thing you should do on your Instagram business account is profile (account) optimization.
This includes your profile picture, bio, and highlights. The primary motive behind optimizing your Instagram account is to introduce your business to the audience the first impression.
You must have heard the quote, “First Impression is Last Impression.” So, make it count.
Use the tips to optimize your Instagram business account to get more attention:
- Use a head pose (for individuals) or a business logo in the profile photo.
- Choose a category (industry) and make it visible in your bio.
- Add industry-related keywords in your bio.
- Tell a brief story about your business in the bio.
- Add the link to your business website in the bio.
- Use highlights to nurture your audience.
- Show your works, experience, feedback (testimonials), and more on highlights.
- Create amazing highlight covers.
Thus, these are some tips to optimize your Instagram business profile that you must try.
If you need help from a professional, you must make a call to the best Social Media Marketing Agency in Patna.
#2. Create Shareable and Savable Posts
Assuming that you’ve perfectly optimized your Instagram business profile, now it’s time to create content for it.
But before that, you must decide the motive (intent) behind the sharing content on your profile.
In other words, before creating and sharing content on Instagram, you must have the answer to these questions:
- What do you want from the content?
- Why are you sharing content?
- What are your content pillars?
- How is it going to help your business or your audience?
- What action do you want your audience to take after viewing your content?
These are some really important questions that you should ask yourself before creating content for your Instagram business profile.
After getting the answers, another vital Instagram content marketing tip is to create shareable and savable content.
For that, you must use industry-related memes, quotes, and more. Use amazing graphics like vectors, illustrations, etc., in your content.
#3. Be Consistent and Be Social
Be Social on Social media and Consistency is King are the two amazing quotes that can be the best tips to grow on Instagram.
If you’re sharing posts on Instagram regularly, it shows the Instagram algorithm that this account is active and contributes to the platform.
In short, when the Instagram algorithm finds your profile as an active account, it starts boosting your posts, i.e., helping you reach more audiences.
But you must remember Instagram is a social media platform, so sharing content regularly is not enough to grow; you have to be social.
Suppose there is one friend that only remembers or calls your when he needs something; what kind of friend could he be?
A mean one, right? People just stay away from those types of people. Similarly, if you only use Instagram to talk about your business, it won’t work.
So, if you want to help your business through Instagram marketing 2022, you must be consistent and social.
Hence, these are the 3 best Instagram marketing tips to help your business grow and reach more customers.
If you want a personalized and effective Instagram marketing strategy for your business, you must contact the best Digital Marketing Company in Patna.
Conclusion
Professionals say that Instagram is one of the best places for people to market their businesses or brands.
It helps businesses to reach new customers and customers to reach new businesses, i.e., it creates a win-win situation for both.
So, if you’re still struggling to find new customers, you must leverage one of the top Social media channels with the best Instagram marketing tips (mentioned above).
Wishing you luck and great success in your business growth journey. If you have any queries, you can ask in the comments below!