If you are a beginner in SEO and curious to know about backlinks and the importance of backlinks in SEO.
Then, this blog can help. Go through it to find out everything about backlinks.
After working on many SEO projects, we can state that backlinks are essential for SEO.
However, backlinks are one of the significant aspects of ranking on top of SERPs.
According to the best Marketing Agency in Patna, backlinks build authority and trust.
In addition, it also drives referral traffic to your website as well.
And the primary purpose of doing SEO is to drive organic website traffic…Right?
This can only happen if your website ranks on top of SERPs (Search Engine Result Page).
And here, backlinks can help.
However, the importance of backlinks in SEO is far beyond these benefits that we will discuss further in this blog.
But first, let’s get to know more about backlinks.
What are Backlinks?
Backlinks, also called inbound links, one-way links, or incoming links, are links from one website’s page to another.
Most search engines like Google, Bing, and more, consider backlinks as votes of trust and authority.
However, a page with many backlinks can get high rankings in SERPs.
But this is not that simple. Ranking on SERPs has become complex with changes in algorithms.
There are many factors behind ranking higher on SERPs, including backlinks.
Even the backlink is of two types, and they are:
Do-follow Backlinks: They are links that contribute to SEO by passing authority from one website to another.
The passing of authority is known as “Link Juice.”
No-follow Backlinks: They are hyperlinks with a rel= “nofollow” HTML tag.
These links do not pass authority and do not help to improve ranking on SERPs.
However, most search engines like Google don’t even crawl no-follow backlinks.
Now, let’s head to the importance of backlinks in SEO and how it helps a website in ranking higher.
Importance of Backlink in SEO
Many SEO “gurus” claim that backlinks are not very important to rank higher on SERPs.
However, search engines also never talked openly about the importance of backlinks for ranking.
But, after ranking many websites on top,
the best digital marketing company in Patna stated that backlinks are essential for ranking higher on SERPs.
It has also discussed some points on the importance of backlinks in SEO, and they are:
- Improve Organic Ranking: Backlinks provide authority to your website.
And when search engines find your website as an authority, they will start raking higher your website.
But as we mentioned above, only do-follow backlinks are responsible for passing authority to your website.
So, always try to make quality (Do-follow) backlinks from quality websites.
- Increase Brand Awareness: If you get a quality backlink from an authority website, it means the website finds your website reliable for its readers.
And the authority website recommends your website to its readers.
So that they can get some more related quality information or content.
This is how your website comes to light, and many new readers get to know your website and its content.
Thus, your brand will be visible to many new readers.
- Drive Referral Traffic: Backlinks work exceptionally in driving referral traffic.
By getting a link from the high-quality website, you will get many of their visitors to visit your website.
And if they find your content interesting, they will become your visitors.
However, this way, you will get significant referral traffic from a quality website.
Always remember to get backlinks from a website with a high number of visitors.
Hence, these are the points that show the importance of backlinks in SEO.
Conclusion
You will get backlinks only when another website links to you.
It means you must provide enough value through your content to get a quality backlink.
Backlinks are an essential ranking factor in SEO if appropriately created.
However, it is not clear how many backlinks you will need to rank on the top of SERPs.
But you can do competitors’ backlink profile research to get an approximation.
Hope you know the importance of backlinks in SEO and found this blog interesting and informative.