To leverage Instagram as a marketing tool for your business, you must have proper Instagram marketing strategies.
But before getting to the strategies, let’s understand how Instagram is not just a social media channel but a marketing tool for small businesses.
Since its introduction in 2010, it has gained immense popularity and become one of the most downloaded apps.
According to Statista, Instagram has over 2 billion active users, and most of them spend at least 30 minutes on this app.
With this number of active users, no other place is better to market your business or brand.
However, without the best Instagram marketing strategies, you won’t be able to grow your business.
That saying, today we’ll discuss the best Instagram strategy for business growth that you can apply to yours.
Best Instagram Marketing Tips
Marketing your business on Instagram for growth is a no-brainer. But if you’re not a professional marketer, you may waste your precious time.
To save you time, the best Social Marketing Agency in Bihar can help in growing your business. You just have to make a call.
Or, if you have so much time to invest, you can apply these Instagram marketing strategies on your own.
#1. Use a Business Account
Before implementing your Instagram marketing strategies, you must ensure that you’re using the right type of account, i.e., an Instagram business account.
Switching to your business profile is easy; you just have to head to the Instagram settings and click on “Switch to Business Profile” to start.
You might be wondering why you need to switch to an Instagram business profile as you are already posting photos and videos of your business on Instagram.
The reason is clear; you will get extra benefits if you switch to an Instagram business profile.
For instance, you can access analytics tools, where you will be provided with all information about your page.
In addition, you can also create and publish ads without having Meta’s advertising tools.
So, switch your general account to your Instagram business account ASAP.
#2. Optimize Your Profile
Now, I can think you have already switched to an Instagram business account. It’s time to optimize the profile.
Profile optimization is essential for businesses or brands as it reflects the first impression to audiences.
Here are a few effective Instagram profile optimization tips that you should follow to express your business to potential customers or prospects.
Name and Username: Use the primary keyword of your business in your name and username. For example, “CandentSEO“, “shivamseenghdigital“, and more.
Profile Picture: Professionals advise using your brand logo in your profile picture or a clear image of your face (if you’re an individual).
Bio: Your bio reflects your identity, like what you do or how you can help, what’s your purpose, and more. Try to optimize it with keywords. You can also put links in your bio.
Thus, these are some tips that’ll help you optimize your Instagram business profile for better reach and conversions.
#3. Post Amazing Content Consistently
You must have heard the quote, “Content is King”, but did you ever wonder why?
Instagram is a photo and video sharing platform, but not just to get a few likes, comments, and shares. Instagram marketers use it as a content marketing tool for small businesses.
Moreover, it’s slightly different from your regular posting as you post content on your business profile to help your business grow.
But when it comes to posting content on Instagram business profiles, it must add value to the audience, customers, or prospects.
For instance, if you’re in a home decor business, you can post some tips for decoration or tell them how you can help them decorate their home.
If you don’t understand what and how to post content on Instagram, you should take advice from the best Content Marketing Company in Patna.
Hence, these are the best Instagram marketing strategies you can apply to your business for growth.
Conclusion
With over 2 billion active users, Instagram is more than a photo or video sharing platform.
Many professional marketers and business owners use this as one of the best marketing tools worldwide.
So, to help your business grow, apply the Instagram marketing strategies mentioned above.