Artificial intelligence or simply AI… is an advanced computer science that focuses on performing tasks with faster and better accuracy.
Self-driving cars, robots, span filters, recommendations, and even smart assistants like Alexa or Siri use this technology.
But wait… the uses of AI aren’t just limited to these only, even it is going to impact SEO as well in coming years.
Search engines are already on the way to integrating these technologies into their algorithms to deliver the best possible results.
Here, how AI is changing SEO, get to know what has already changed and what you can expect in coming years.
Let’s get started…
Impacts of AI on Digital Marketing (SEO)
As of today, Google alone handles more than 40,000 searches per second and delivers results accordingly.
Here, google was using an artificial intelligence-based algorithm like Rank Brain and BERT to process and deliver exact results that can benefit the user.
Let’s now have a look at the major changes that AI has brought or in its way in the field of search engine optimization.
#1. Research of Keywords
Researching for a keyword that has high volume and potential is the toughest thing in the field of SEO. Even it also consumes a lot of time as well.
However, with the introduction of AI-based keyword research tools, it has now become much easier.
All you need to do is just type the basic keyword and the tool will generate all the related terms.
#2. Traffic & Ranking Analysis
SEO is all about rankings and traffic…right? And with AI-based developments, gaining an insight into this data has become easier.
Though you still use Google Analytics to get your hands on the data, but it can consume a lot of time.
However, there are other AI-based tools that can not only offer these data but can also warn you about your falling rankings, traffic, and other data. Moreover, some AI-based tools also suggest “suggestions” to improve these based on analyzing thousands of data.
#3. Helps You to Analyze and Create Content
The famous quote of SEO “Content is the king” is still worthy. If your target your audience with the right content, your conversions and rankings are certainly going to skyrocket.
And AI is helping Google here.
Google’s algorithms use an NPL or natural language processing to understand your published content so that it can deliver those once matched with user queries.
#4. Monitoring Competitors
Competitors’ analysis is the key if you want to have a better ranking than theirs. And trust us, it’s not easy.
Taking a closer look at what changes they are making and their strategies is a whole lot of work.
But now AI-based tools and software have made it like cutting a cake. There are certain tools in the market that can help in monitoring your competitors. However, they still need some manual work.
But in the coming years, you can expect full automation for the whole process. This in turn will save time and a lot of effort that you’re putting in today.
#5. Better Control on Rankings
Today, you might not have control over the SEPR rankings that you are going to have in the future.
In the coming years, expect tools and other AI-based software that can help in analyzing and identifying key SEO areas where it needs the most attention.
So, this brings us to the end of today’s blog on how AI is changing SEO. But before leaving, have a look at can AI really replace digital marketers and agencies.
Can AI Replace Digital Marketers?
Well, the answer is NO. AI certainly going to have a big impact on SEO but still, they are robots after all.
Though they can provide and analyze thousands of data at a time which can take humans months if not years. Yet, replacing a human touch in SEO can be tough.
And Yes, if you’re a business owner, you will still need a
digital marketing company to get yourself ranked in SERPs.
They can combine their years of experience with the latest data available from AI and Machine Learning so that you can get better rankings, traffic, and most importantly conversions.
So that was all about this blog on how AI is changing SEO.
Hopefully, all the mentioned information has helped you. But if you still have queries, do share them right in the comment section.
We would love to answer those.