Read the blog to know, How to Add Schema Markup in Blog Posts.
Schema Markup, A language presented by Google, Yahoo, Yandex, and Bing to understand the contents of your website.
This provides additional information to the search engine about the contents that are included in your website.
Like they can see and know that a bit of data is a review, posts, or a caption.
It can be included at any part of the website source code and like Meta tags, they aren’t visible to the regular visitors on a website.
What Else Schema Can Do?
Apart from telling the search engine about your data and what it means.
Schema microdata can also be used to create and display rich snippets to your website.
Rich snippets can result in higher traffics as it helps the user to determine whether the contents of your site I what they are searching for.
Now, let’s move forward and understand How to Add Schema Markup in Blog Posts.
How to Add Schema Markup in Blog Posts
Creating a blog is not difficult.
The main task for any blogger is to improve the SEO for their blog.
For schema, it is mainly done with WordPress, Structured Data Testing Tool, or with a Schema Markup Generator Tool.
If one is using WordPress, then you just have to simply install a schema plugin to do the work.
Some of the popular ones are Schema Pro(Paid), WP Review Plugin(Paid). Some free ones include WP SEO Structured Data Schema.
You can also use the Goggle tag manager to get the job done.
Implementing Schema Using Structured Data Testing Tool
In this process, we are going to use a structure data tool from google to get things done in an easier way.
The first thing is to navigate to Google’s structured data markup helper.
Now choose the appropriate category which defines your content relatively or perfectly.
Now paste the URL of the page or the HTML code in which you are going to markup.
At this point, the markup tool will load a sample version of the page and shows all the data.
Once you have done all the processes correctly you will notice a red button saying “create.html”.
Download this file and upload it as a replacement for the main file.
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Implementing scheme using Schema markup generator tool
Firstly, open the tool.
You will now see a drop-down list. There select the dropdown according to content.
Now a form will appear. Select the data type according to content.
For instance, you can use the ‘Blog Posting’ option if you are posting a blog.
Fill out the rest of the form with the correct information, starting with the URL of the blog post through to the logo of the publisher. For optimal results, make sure to add info to every possible item.
Now copy the J-son code.
Paste this code on the tool and press the test code button.
Once you have confirmed that the code works accordingly.
Add it to the header and footer section of the HTML code.
10 Most Common Schema Markups That are Use
- The organization schema markup clarifies your company introduction, including the official logo, contact info, location, and social profiles.
- The Person Market Schema shows information about an individual, such as name, birthday, address, education, and family members.
- The Local Business Schema Markup is great for local companies or a local branch of an organization.
- The Product & Offer markups are used to sell a specific item of a service or product.
- Breadcrumbs markup lists the path links that lead to the current page.
- Article Markup is most commonly used for news and blog posts.
- Video Schema Markup is a good way to help Google crawl and index videos on your website, as we all know it is tough for search engines to do so.
- Event Schema Markup provides additional information for scheduled events such as date, location, and price
- Recipe schema markup is mean for the recipe website pages to show as a rich snippet.
- Rating Schema Markup generates your best directly in the SERP pages.
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