Want to rank higher on Google search engine result pages (SERPs)? Here are the major Google ranking factors that you must know!!
Google is one of the leading search engines in the world. Or you can say it’s the most used search engine worldwide, as more than 85% of searches happen through it.
As the best SEO Agency in Patna, it’s important to know the Google ranking factors that determine the ranking of a website on Google SERPs.
In other words, to be on top of the list, you need to be aware of every single thing that contributes to your rankings.
Moreover, there are several factors (Google 200 ranking factors), but some factors play a more vital role than others.
Keeping that in mind, today we’ll discuss the 3 top Google ranking factors in 2022 that you must pay attention to.
3 Major Google Ranking Factors
Many say that the most common factor Google uses to determine the ranking is the number of backlinks (or links) a website has.
Certainly, it’s true! Backlinks play a vital role in getting a higher ranking in Google SERPs, but it isn’t everything.
There are some other major Google ranking factors that you must consider. Let’sLet’s understand them in deep!
#1. High-Quality and Relevant Content
Your content’s relevancy, quantity, and quality will have a major impact on how well your site ranks in Google.
Moreover, this includes everything from the words you use to the structure and the uniqueness of your content.
Google is the biggest search engine out there, and the reason behind this is it provides the best results to its users.
So, if you don’t provide relevant content that helps its audience to solve their problems, you’re not going to rank.
Long answer short, the more high-quality, unique, and informative your content is, the better it will perform in the search results.
#2. Mobile-First Optimization
Many factors go into Google’s search engine ranking algorithm, but one of the most important is mobile friendliness.
It’sIt’s no secret that Google’sGoogle’s mobile search volume has increased dramatically in recent years.
According to stats and data, over 63% of searches happen through mobile devices through different search engines worldwide, but Google holds most of them (93.68%).
Google created the mobile-first index to help businesses optimize their sites for mobile devices.
It’s an essential Google ranking factor that measures how well your site performs on mobile devices.
So, if your website isn’t mobile-friendly, you’re missing a lot of potential, which may also be why your site doesn’t appear higher in SERPs.
#3. Quality Backlinks
Everybody knows backlinks are vital for Google ranking factors 2022 to rank a website higher in SERPs.
Getting backlinks to your website from others effectively improves search engine visibility, credibility, authority, and traffic.
When other authority websites link to yours, it shows Google that you have quality content, which means your site provides the best solutions for its users.
However, the backlinks you make should be relevant to the topic of the webpage they point to. This can help to increase the page authority (linking webpage).
Note: Page authority is a metric based on “link strength,” which helps show how much authority an individual page has within its domain.
As Google ranks web pages and not complete websites, making as many quality backlinks as possible is essential on the page you want to rank.
Hence, you must consider these three crucial Google ranking factors (algorithms) if you want to rank your website higher in SERPs.
Conclusion
In the world of SEO, ranking factors are pretty much everything, and the best way to improve your ranking is by understanding the major factors that affect it.
The ranking factors that are required to rank a website higher in SERPs can vary from one factor to another, as there are more than Google 200 ranking factors.
One of the most common factors is high-quality backlinks. It indicates that you have a high authority website or blog which tends to attract more traffic and leads.
However, there are other ranking factors that can help improve your page rank as well as get you higher on Google SERPs.
That’s why we’ve shared three major Google ranking factors you should know: backlinks, content, and mobile-friendly.
Go through it to know more! If you need help to rank higher on SERPs, contact the best Digital Marketing Agency in Patna.